Mailchimp vs Klaviyo: The Ultimate Comparison
Email marketing is an essential tool for businesses who want to connect with their audience and increase their revenue. There are several email marketing platforms out there, but two of the most popular are Mailchimp and Klaviyo. Both platforms offer a variety of features and tools to help businesses get the most out of their email marketing campaigns. In this blog post, we’ll compare Mailchimp and Klaviyo to see which one comes out on top.
Price
When it comes to pricing, Mailchimp is slightly cheaper than Klaviyo. Mailchimp offers a free plan that allows you to send up to 10,000 emails per month to a maximum of 2,000 subscribers. After that, pricing starts at $9.99 per month for 500 subscribers and goes up to $299 per month for 50,000 subscribers.
Klaviyo, on the other hand, does not offer a free plan. Pricing starts at $20 per month for up to 500 subscribers, and goes up to $700 per month for 50,000 subscribers. So, if price is a major factor for you, Mailchimp may be the better option.
Features
When it comes to features, both Mailchimp and Klaviyo have a lot to offer. They both offer email automation, segmentation, A/B testing, and integrations with other marketing tools.
Klaviyo, however, stands out in terms of its advanced features. It offers predictive analytics, personalized product recommendations, and more advanced segmentation options. It also has better integrations with eCommerce platforms, making it a great choice for businesses that sell products online.
Ease of Use
Both Mailchimp and Klaviyo are easy to use, with intuitive interfaces and drag-and-drop email editors. However, Klaviyo has a steeper learning curve due to its more advanced features. If you’re new to email marketing, Mailchimp may be the better option as it’s simpler to use and has more straightforward features.
Customer Support
When it comes to customer support, both platforms offer a range of options, including email support and chat support. However, Mailchimp offers phone support, which is not available with Klaviyo. So, if you prefer to speak to someone over the phone, Mailchimp may be the better choice.
Conclusion
Both Mailchimp and Klaviyo are great email marketing platforms, and which one you choose depends on your needs and budget. If you’re looking for a more affordable option, Mailchimp is the way to go. But if you need more advanced features and better eCommerce integrations, Klaviyo is the better choice.
We hope this comparison has been helpful in making your decision!